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  1. 1009SEM Introduction to Sport Marketing 8 items
    1009SEM Introduction to Sport Marketing
    1. Essential Reading 2 items
      1. Foundations of Marketing - John Fahy, David Jobber 2015

        Book 

      2. The marketing of sport - John G. Beech, Simon Chadwick 2007

        Book 

    2. Recommended Reading 6 items
      1. Sports marketing: a strategic perspective - Matthew D. Shank, Mark R. Lyberger 2015 (electronic resource)

        Book 

      2. Routledge Handbook of Sports Marketing - Simon Chadwick, Nicolas Chanavat, Michel Desbordes 2015

        Book 

      3. International Cases in the Business of Sport: Second Edition - Simon Chadwick, Dave Arthur, John Beech 2016

        Book 

      4. Sports Marketing - Michael Fetchko, Donald Roy, Kenneth E. Clow 2012

        Book 

      5. Ambush Marketing in Sports - Gerd Nufer 2013 (electronic resource)

        Book